Why Should You Renew SSL Certificate?

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SSL Certificate renewal is a matter of when, not if.

Everything in life comes with an expiration date and SSL certificates are no different. Just like every other thing that you use/consume – with the exception of Twinkies and Styrofoam – SSL certificates also have an expiration date. The only difference is that you can renew an SSL Certificate.

If you are one of our existing customers, you don’t need to worry about remembering the expiration date. Our system will automatically remind you well before the time your SSL certificate expires so that you can avoid the last-minute hassle. How many days before exactly? 90 days to be precise. And we will keep reminding you at regular intervals so that you don’t miss the deadline. But not so much in that calling you every night/telemarketer kind of way—more like a mother gently reminding you.

If you are not one of our existing customers and want to get our renewal benefits, that’s not a problem. As long as you have the same domain name(s) and want to renew the same certificate, you can renew on our website no matter from where you originally purchased your SSL certificate from. This is because renewing an SSL certificate is effectively same as purchasing a new one. Starting from generating the certificate signing request (CSR) through validation and issuance—it’s all the same process. So, why should you renew your certificate instead of just buying a new one? Well, there are some benefits involved with renewing. What are they? Let’s find out.

Renew SSL Certificate

Renew Now, Get Extra Time and Speed Through Validation

It wouldn’t be called “renewal” if it was no different from the buying a new SSL certificate, would it? No! You get extended bonus days if you decide to renew your SSL certificate(s). Whereas if you were to just purchase a whole new certificate you would lose the remaining time on your old certificate, if you renew you get to carry over any remaining time – up to three months – to your new certificate. That’s why we notify you when there’s just 90 days remaining on your current certificate—because you’re now at the point where you can carry your remaining time over.

Renewal Benefits Options Renewal Bonus
Renew Before 15 Days 1 Month
Renew before 16-45 Days 2 Months
Renew Before 46-90 Days 3 Months
Renew After 15 Days 1 Month

Another benefit for renewing is that you can re-use old validation information, meaning that you will get through the validation process more quickly and have your certificate issued faster. Granted, if anything has changed since you last purchased your SSL certificate you’ll need to submit updated information, but assuming everything is the same—renewing makes validation much simpler.

Dangers of an expired SSL certificate

Ask yourself a question—What would you think if a browser warned you about a site’s expired SSL certificate? Try to imagine that feeling. Got it? Good, because your customers/visitors will feel the same way if your SSL is expired. They will immediately be skeptical and the majority will not click through to your website. Even if they do, there is very little chance of them converting. This is due to lack of ‘HTTPS’ and trust-signs such as business name in URL, padlock, and site-seals.

You know where this is going, don’t you? Declining revenues, crumbling reputation, question marks about your company’s credibility, and what not. But we don’t need to go into any more detail as you were smart enough to buy an SSL to begin with.

Last Word

If you have decided to renew your SSL certificate early, bravo! You have made an excellent choice. If you are still undecided, what are you waiting for?